Abstract
Abstract: This Author Meets Critics conversation focuses on Arthur Asa Berger's book Brands and Cultural Analysis (Palgrave, 2019). Berger meets with advertising and branding experts from academia and industry to discuss the following topics: what is meant by branding, the importance of looking at branding from many theoretical lenses, the need to apply theoretical lenses in practical ways, the use of discourse analysis in the study of branding, assessing the relationship between branding and culture, the importance of building critical thinking through writing and teaching, understanding the relationship between consumers and brands, and advice to brand managers on how to apply cultural analysis to their work.
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