Abstract
This study contributes to the broader discourse of mediated strategic political communication by providing insights into how a rarely studied elected government official (vice president) uses authenticity cues on social media to construct her public image. Using the case of U.S. Vice President Harris, the study adopts a multimodal discourse analysis to uncover how she strategically displayed authenticity in her first 90 days of office. Findings indicate that she enacted authenticity through her tweets that showed her close relationship with President Biden, her interactions with citizens of different age groups, her official addresses, her expression of inner thoughts, and her display of intimate working environments. The study also discusses the broader implications of findings for strategic communication on social media.
Published Version
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