Abstract
Although heritage tourism receives increasing attention, researchers have not yet considered heritage residents' cultural self-improvement and heritage responsibility. Therefore, this study aims to investigate the mechanism of perceived authenticity, localized identity, cultural self-improvement, and heritage responsibility. With empirical evidence from two well-known world cultural heritage sites (i.e., Kaiping and Yongding in China), the study identifies that local residents’ localized identity and cultural self-improvement, activated by perceived authenticity of the cultural heritage, significantly stimulate their heritage responsibility. Results further reveal the positive impact of localized identity on cultural self-improvement. The mediating effect of localized identity and cultural self-improvement and the moderation effect of two heritage sites are also confirmed. Important theoretical and practical implications are discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.