Abstract
Location: Dewberry Hall Experiential environments and learning by doing are accepted as effective instructional methods. Application in our market research classes immerses students in an authentic project, e.g. studentsâ perceived marketing curriculum needs. The information is used to improve the curriculum and to complete class projects. Some voluntarily do projects for real clients, e.g. The Honey Bee Initiative, Executive and Professional Education, and others. Participants will be able to generalize the authentic opportunities to their curriculum.
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