Abstract
Abstract. The origin of wine is of crucial importance in the wine industry. It is an essential part of quality and is generally closely associated with the terroir of a wine. The smaller/specific the origin, the higher the attributed quality. Austria is the first country to summarise all its wine origins from the national level down to the vineyard level in a uniform way and make them available.Austrianvineyards.com is a project that is conceptually designed and developed by the University of Vienna, Department of Geography and Regional Research in cooperation with the plan+land agency. As part of an applied research and development project commissioned by the Austrian Wine Marketing Board (ÖWM), the data on all Austrian wine estates were standardised and then cartographically visualised.The project has a high scientific development component. In the sense of a scientifically qualitative and sustainable implementation of the project goals, research focal points were defined within the framework of the project. These included topics of efficient data management of wine-relevant (geo) information, development of adapted cartographic visualisation methods as well as concepts for user-oriented communication and presentation of the contents.The implementation should do justice to the "image of excellence" of the Austrian wine industry and be considered "state of the art" worldwide. Austrianvineyards.com is the first platform to offer digital (geo) information on nationwide vineyards based on legal cadastral data.Austrianvineyards.com builds on the three pillars of geo-design, geo-standardisation and geo-communication, aiming at an intuitive and comparable presentation through user-optimised and aesthetically pleasing map representations in the field of UI and UX design. In addition to the digital format, new printed vineyard maps of all Austrian wine-growing regions were cartographically designed and implemented.
Highlights
The origin of a wine is of crucial importance in the wine industry
The Austrian Wine Marketing Board launched the project for the uniform digital recording and presentation of all wine origins in Austria in 2018
The implementation should focus on the "image of excellence" of the Austrian wine industry and be considered "state of the art" worldwide (Kriz, 2019)
Summary
The origin of a wine is of crucial importance in the wine industry. It is an essential part of its quality and is generally closely associated with the terroir of a wine. The smaller/specific the origin, the higher the attributed quality. In its strategy of origin marketing, the Austrian Wine Marketing Board (ÖWM 2010) has been focusing on the marketing of Austrian quality wine for years. A cartographic representation of all Austrian wine areas is intended to support this intention
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
