Abstract
As the reach of the experience economy expands into multiple facets of contemporary business new synergies between forms of leisure emerge. One such conjunction is that between music and sport, both popular features of Australian recreational life but now increasingly interwoven contributors to the good times of many Australians. The popularity of three sports in Australia – rugby league, Australian Rules football and cricket – are chosen as examples of nationally popular spectator sports. The increased role of Australian music in enhancing promotion, in shaping game day experiences and extending the social appeal of the three sports are highlighted.
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