Abstract

Dedication Foreword by Alex Haley Preface Introduction Slave Advertisements: A Mirror to the Peculiar Institution Memories of the Way We Were: Blacks in Early Advertising Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models Aunt Jemima: The Most Battered Woman in America Rises to the Top Invisible Consumers: Gaining Equal Representation for Blacks in Advertising Separate But Definitely Not Equal: Frequency of Blacks in Advertising Blacks in Advertising: Critics Give Two Thumbs Up Epilogue: Colorizing Advertising: A 21st Century Challenge Appendix: African-American Museums and Resource Centers Selected Bibliography Index

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call