Abstract
Abstract. This study is conducted regarding the negative responses toward the plan of Indonesian government to apply MyPertamina. Customer intention to use the application is developed. This study employs and measures the capability of buying functions as the predictor of the customer intention to use, as well as customer trust and customer value to mediate the effect of the buying functions on the customer intention to use. The data processed using SPSS and Amos programs is taken using non probable and snowball sampling technique from subsidized fuel customers at the socialization area of MyPertamina. 167 respondents have participated in 10 days online survey to response the 12 statements provided on quostionnaire. The findings show that all hypotheses are supported significantly. Keywords: Trust, value, buying functions, MyPertamina.
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