Abstract
Science & Technopark (STP) was built to accelerate the process of transfer technology of research findings that have been discovered by LIPI. The research findings not only in the form of patents or products but also in the form of tools and buildings. To facilitate the understanding of stakeholders in the research findings an innovative media for the promotion of LIPI research findings was made using Augmented Reality (AR) media. This study uses a linear strategy method that combines text, posters, and videos into AR media. The AR application was tested on 25 LIPI stakeholders by distributing questionnaires using a Likert measurement scale. The results obtained are that AR not only effective in promoting commercial products but also very effective in promoting research products that have been found by LIPI at STP and making promotional activities more interesting and interactive.
Highlights
accelerate the process of transfer technology of research findings that have been discovered by LIPI
facilitate the understanding of stakeholders in the research findings an innovative media for the promotion of LIPI research findings was made using
The Augmented Reality (AR) application was tested on 25 LIPI stakeholders by distributing questionnaires using a Likert measurement scale
Summary
Video promosi dibuat dengan durasi pendek (2-3 menit) oleh user setelah mereka mencoba aplikasi tersebut di dengan tujuan user mendapatkan informasi secara tempat display hasil penelitian LIPI di Gedung Pusinov, ringkas dan mendetail mengenai produk hasil penelitan Cibinong, Kabupaten Bogor. Variabel yang akan dipakai untuk mengukur tingkat kepuasan user terhadap aplikasi AR ini meliputi kemudahan, efektifitas, kepuasan, dan outcome. Aspek kemudahan akan mengukur seberapa besar kemudahan pengguna menggunakan aplikasi AR [29], aspek efektifitas akan mengukur bagaimana persepsi user terhadap informasi yang disediakan[30], aspek kepuasan mengukur tingkat kepuasan pengguna setelah harus tetap dimasukkan kedalam setiap elemen visual dari poster tersebut, seperti pemakaian copywriting yang menggelitik dan dilengkapi dengan foto atau ilustrasi yang menarik [34]. Ini dilakukan agar poster-poster ini tidak hanya berisikan konten-konten informasi mengenai hasil penelitian LIPI saja namun tetap menjual dan menarik perhatian calon insvestor atau pengguna untuk mencoba produk tersebut. Skala pengukuran respon user ini menggunakan skala likert dari sangat tidak setuju hingga sangat setuju sebagai berikut [33]
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