Abstract
ABSTRACT Hospitality management scholars are optimistic that digital technologies will augment hospitality workers. They assess the effect of digital technologies depending on the strict separation of workers and digital technologies. Moreover, they mainly study how service robots can work alongside hospitality workers, the anxieties of workers’ replacement by digital technologies, and how digital technologies can augment hospitality workers. Most studies neglect that digital technologies can worsen hospitality work. This study criticises the lure of digital technologies in the field of hospitality management and argues that the use of contemporary artificial intelligence will reduce hospitality workers’ autonomy, skills, and social interactions.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.