Augmented and virtual reality in financial services: A review of emerging applications

Abstract

In the contemporary financial landscape, the advent of Augmented Reality (AR) and Virtual Reality (VR) technologies heralds a transformative era, redefining the paradigms of customer engagement, service delivery, and educational methodologies within the sector. This paper embarks on a scholarly expedition to dissect the integration of AR and VR technologies in financial services, elucidating their evolutionary trajectory, foundational concepts, and the burgeoning implications of their adoption across various facets of the industry. Anchored by a qualitative research design, the study meticulously navigates through the technological advancements, applications, theoretical frameworks, and the regulatory and security considerations that encapsulate the AR and VR domains within financial services. The investigation reveals a nascent yet rapidly evolving landscape, where AR and VR technologies emerge as potent catalysts for innovation, operational efficiency, and competitive differentiation. The findings underscore the strategic importance of AR and VR in enhancing customer experiences, democratizing financial education, and fostering a culture of continuous innovation and adaptation. Conclusively, the paper articulates pragmatic recommendations for overcoming the multifarious challenges associated with AR and VR integration, advocating for a strategic, informed, and ethical approach to harnessing their transformative potential. This scholarly endeavor not only achieves its aims and objectives with academic rigor but also contributes a seminal perspective to the discourse on digital transformation in financial services, urging stakeholders to transcend traditional paradigms and embrace the digital renaissance heralded by AR and VR technologies.