Abstract
Globalization and emergence of information technology has changed the customers' socio-economic culture and human interactions are now significantly being replaced by the interactions of human-technology where information technology is playing the most important role in providing variety of services to the customers in order to satisfy them. Like any other companies, life insurance companies are also trying to gain the maximum utilization of the information technology in most efficient and effective way in the business operation especially at the time of delivery of different types of services to the customers in the competitive market where customers are fully aware of their needs and requirements, expectations, information technology, information technology enabled services. In the present context, the researcher in this paper tried to understand how life insurance services can be augmented with the help of information technology enabled services with special reference to the Life Insurance Corporation of India (LICI) in Burdwan district, West Bengal.
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