Audiovisual Consumption in Lockdown Context: Research Paths

Abstract

During the health crisis of Covid-19, individuals around the world were placed under lockdown between the months of March and June 2020. In some countries, this has occurred even in the next two years. A situation experienced for the first time by current generations with strong economic, social and psychological impacts, as well as considerable effects on the consumption habits of the population. Similarly, the audiovisual consumption habits have undergone a change characterized by the use of some media more than others. This work is a literature review, exposing the latest theoretical advances in research on audiovisual consumption during lockdown situations. In addition, we attempt to explain the factors guiding consumer choices through media use models that focus on psychological, emotional, personal and environmental aspects of media consumption choices. The aim of this work is therefore to suggest research paths linking audiovisual consumption habits during lockdown to media use models.