Audio description in the theater: Assessment of satisfaction and quality of the experience among individuals with visual impairment

Abstract

Purpose: Audio description (AD) is the systematic method of describing images and visual events to people who are blind or visually impaired (B/VI). AD facilitates access to cultural events such as movies, theater, and professional conferences, and it is aimed at enhancing the partaker’s experience. The current study investigates the impact of AD on the quality of the theater experience during the initial stages of implementation of AD service in theaters in Israel. Specifically, the study analyzes the satisfaction of B/VI theater patrons from AD service as well as the quality of the AD theater experience in relation to the complete three-pronged “AD package”: auditory narration, a touch tour, and preshow notes. Methods: In all, 83 legally B/VI participants were recruited through social networks. Mean age 54 (±14); 58% women. Quantitative questionnaires were developed to assess the satisfaction, quality of the experience, and aspects of accessibility. Five theater productions were available with and without AD. Each participant attended two different plays, one which was audio described and one which was not. Half of the participants saw the AD play first and half saw the non-AD play first. Results: 87% of the participants reported high overall satisfaction from the AD narration service. In addition, high satisfaction was reported concerning the AD device (67%), pre-show notes (85%), and touch tour (77%). A comparison of the quality of the experience between plays with AD versus without revealed a significantly enhanced experience ( p < .001) when the play was audio described. In addition, several general accessibility issues were identified that impede participation. Conclusion: AD is an important service that should be used widely to enhance the engagement of B/VI individuals in cultural events. Furthermore, it is imperative that AD be provided alongside comprehensive accessibility considerations.