Audiences of Social Media Tend to Like Videos/Moments with a High Frequency of Likes

Abstract

Social media is an important means and bridge for connecting people in the virtual space of the Internet. Wechat and Chinese Tiktok, which are the influential social media in China are the main online spaces for Chinese people to socialize. WeChat is mainly a circle of acquaintances and comes with video mini programs, leaning towards social media dominated by relationships; Tiktok is mainly an open circle of strangers, preferring content oriented social media. Like, as a common way of interaction in internet products, is a seemingly simple but complex behavior. This article will analyze and explain the common phenomenon in social media from the perspective of conformity.