Abstract
A survey of homeowners maintaining lawns was conducted throughout Virginia. Survey questions were developed around a conceptual model of homeowner perception of the lawn system and factors affecting their willingness to pay for lawn maintenance. We concluded that it is a suitable time for a cautious introduction of expanded lawn maintenance programs. Constraints lie primarily within the market value of the house and yard, the use patterns of the yard, and the willingness of lawn professionals to modify existing philosophies on lawn care. Management programs must be flexible enough either to provide goods and services directly to homeowners or be centered around educational packets allowing homeowners to determine needs for a specific lawn situation and to make well-informed decisions concerning short- and long-term maintenance programs.
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