Abstract
In any discussion about a “post-truth age,” the audience is both part of the problem and part of the solution. The authority of journalism is called into question if everyone can participate in generating and spreading verified and unverified, relevant and irrelevant “news.” At the same time, journalism can integrate the audience into the editorial process and dialogue in an unprecedented variety of ways, thereby disclosing the way journalism works and raising awareness for the difference between journalism and any form of mis- and disinformation. Thus “Audience Engagement” is becoming a key factor for journalism in a post-truth era. This article analyses dimensions of audience engagement in a holistic sense. Key findings were gathered through interviews with practitioners within the innovative training format “Learning Lab Audience Engagement.” Factors for a successful audience engagement comprise a paradigm shift away from a “lecturing” towards a “dialogue” approach. This approach changes not only journalism, media and newsroom cultures: Educational institutions have to change their attitude accordingly. The experience of the participants suggests that a broad understanding of media and training organisations alike as “engaging organisations” brings with it several challenges and limitations but can help to raise trust.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.