Abstract
A survey revealed preferences for ecosystem‐based management of the Atlantic menhaden fishery. Survey results informed fisheries managers who consider tradeoffs between harvest levels and jobs compared to ecosystem services. Increases in commercial fishing revenue and jobs increased the probability that a respondent would vote in favor of a harvest quota increase. Increased quotas associated with lower water quality and reductions in game fish stock and shore bird populations led to a decrease in the probability of a vote for increased quotas. Accounting for stated attribute nonattendance altered the marginal rate of substitution between economic attributes and ecosystem attributes substantively. (JEL Q22, Q28, Q51)
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