Abstract

The current research tests the hypothesis that women have an evolved mate value calibration adaptation that functions to raise or lower their standards in a long-term mate according to their own mate value. A woman's physical attractiveness is a cardinal component of women's mate value. We correlated observer-assessed physical attractiveness (face, body, and overall) with expressed preferences for four clusters of mate characteristics ( N = 214): (1) hypothesized good-gene indicators (e.g., masculinity, sexiness); (2) hypothesized good investment indicators (e.g., potential income); (3) good parenting indicators (e.g., desire for home and children), and (4) good partner indicators (e.g., being a loving partner). Results supported the hypothesis that high mate value women, as indexed by observer-judged physical attractiveness, expressed elevated standards for all four clusters of mate characteristics. Discussion focuses on potential design features of the hypothesized mate-value calibration adaptation, and suggests an important modification of the trade-off model of women's mating. A minority of women—notably those low in mate value who are able to escape male mate guarding and the manifold costs of an exposed infidelity—will pursue a mixed mating strategy, obtaining investment from one man and good genes from an extra-pair copulation partner (as the trade-off model predicts). Since the vast majority of women secure genes and direct benefits from the same man, however, most women will attempt to secure the best combination of all desired qualities from the same man.

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