Abstract
Purpose – The purpose of this paper is to investigate ways to attract and retain knowledge workers in a globally successful knowledge city or a city aspiring to become one.Design/methodology/approach – The paper reviews the literature on knowledge work and workers and provides useful recommendations on the fundamentals of how to attract and retain knowledge workers.Findings – The paper sheds light on attracting and retaining knowledge workers that knowledge industries, knowledge‐based development and knowledge cities rely on.Originality/value – The paper provides an in‐depth discussion on the concepts of knowledge work, knowledge workers and what these workers want when they are not at work.
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