Attitudinal Differences Between Dutch and American Consumers Regarding Ecological Problems and Solutions

Abstract

Concern over environmental issues has increased in recent years. This has given rise to a need for marketers to better understand how consumers are incorporating environmental concerns in their product choice decisions. As markets continue to globalize their strategies, there is a need to understand consumer attitudes towards these issues and how they might differ from country to country. This study examines American and Dutch attitudes regarding environmental problems and solutions. The results indicate that the two consumer groups are indeed different in their view of the seriousness of the problem and the appropriateness of some of the proposed solutions. Implications for researchers and marketing practitioners are presented.