Abstract

This study applied the theory of reasoned action to investigate decisions to participate in continuing library education. The goal was to identify the specific cognitive and affective variables that determined the Southern Ohio Chapter of the American Society for Information Science (SOASIS) members' decisions to attend regular SOASIS chapter program meetings. Data from twenty-seven subjects were analyzed by multiple regression of intention on the predictor variables of attitude and subjective norm, and by correlation of direct measures of these predictors of intention with their theoretical determinants. The theory accounted for over 70 percent of the variance in intentions to participate. Differences between positive and negative intentions to participate were determined virtually by attitude. Attitude differences were determined by differences in strength of belief concerning outcomes of participating.

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