Abstract

The course of this study aims to investigate the attitudes of Balqa Applied University academic staff towards using Standard Arabic as the language of instruction at the university and in their social gatherings. The academic staff attitudes reflect the status of Arabicization course of action as a language planning activity among institutions of higher education in Jordan in light of competing challenges between pro-Arabicization group and anti-Arabicization group. The participants of the academic staff cover four faculties, Engineering, Agriculture, Human Sciences, and Planning. The findings of the study confirmed the passion for Standard Arabic as a highly elevated language. The respondents encourage the use of Standard Arabic in academic context in general and in conferences held at local and national levels. Standard Arabic is also preferable among other Arabs’ academic interaction. However, the respondents are rather unenthusiastic pertaining to using Standard Arabic in social interaction. In light of the findings of the study, it is recommended that the administration of higher academic institutions in Jordan assume an effective role in promoting Arabicization.

Highlights

  • In light of augmenting alternatives of communication varieties in the eve of 21st Century, language planning ought effectively and steadily to cope up with the demands of the new era with regard to various domains including religious, political, scientific, social, cultural and academic ones

  • The course of this study aims to investigate the attitudes of Balqa Applied University academic staff towards using Standard Arabic as the language of instruction at the university and in their social gatherings

  • The academic staff attitudes reflect the status of Arabicization course of action as a language planning activity among institutions of higher education in Jordan in light of competing challenges between pro-Arabicization group and anti-Arabicization group

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Summary

Introduction

In light of augmenting alternatives of communication varieties in the eve of 21st Century, language planning ought effectively and steadily to cope up with the demands of the new era with regard to various domains including religious, political, scientific, social, cultural and academic ones. The political and social changes on the ground impose challenges on sociolinguists. They ought to utilize Arabicization from language planning perspective to cope up with the changing face of the region. 55) stated that Arabization indicates a reference to the people and culture of the Arabs, while Arabicization is derived morphologically from Arabic language so it is more appropriate for Arabicization Planning. This distinction is adopted by the researchers, they notice that the contemporary literature uses Arabization mostly to refer to both

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