Abstract

Problems associated with traffic demand have received only scant attention in the rural context and, although accepted as a viable approach to ameliorating urban traffic problems, traffic demand management has only recently been adopted by rural policy makers. In the national parks, where traffic-related problems are particularly acute, most traffic management measures are of the ‘carrot’ varity where attempts are made to persuabe private car passengers to use public transport transpon mobes, their success depends on tne attitudes of private car users towards public transport alternatives and their perceptions of the presence scale and impact of traffic-related problems. By analysing surveys of 768 drivers hr the Entamoor and Lake District National Parks, the potential success of ‘carrot’ measures is assessed and the implications for future policy addressed.

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