Abstract

Using data obtained from Spanish surveys on the public perception of science, this article presents a critical review of current practices of population profile segmentation, including the one-dimensional representation of perceived risks and benefits and of the systematic underestimation of critical attitudes to the social impact of science and technology. We use discriminant analysis to detect a somewhat hidden cluster in the Spanish population which we call 'critical engagers'. These individuals are critically and socially responsible and are not reticent about expressing concern regarding scientific-technological change. While they hold an overall positive attitude towards change of this kind, they are at the same time well aware of the risks posed by particular fields of application. We highlight the academic interest and political value of these individuals, attributing to this population a mature and intelligent stance which may well be employed in enhancing the relationship between science and society.

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