Abstract

Purpose of the study: This research paper intends to analyze the undergraduate students ‘attitude toward the usage of sexist and non-sexist words of the English language in Higher Education institutions (HEIs). Languages are important to construct or destruct any phenomena in society
 Methodology: This research encompasses the amalgamation of qualitative and quantitative methods. The research employs Kachrus’s concentric circles and Mills’ model (1995)as the latter has scrutinized various ways of sexist language. The quantitative part will be investigated in terms of questionnaires filled by sixty male and female undergraduate participants of private universities. Data gathered will be narrowed down through the SPSS2.0 software in terms of gender variables to note the opinion and usage of differences in sexist and non-language.
 Main Findings: From the quantitative analysis, results revealed that male participants are more aware of and use non-sexist language on the word level in their conversation than female participants. Although mean and standard deviation results revealed minor differences, in some scenarios females were more aware of it yet hesitant to use neutral language words in the English language
 Applications of the study: This paper focuses on the detection of neutral language, particularly concerning the English language among undergraduate students of private universities in Pakistan. Yet in developing countries such as Pakistan, it is underrated in terms of non-sexist language discourse studies.
 Novelty/Originality of the study: Neutral language is a necessity as well as the modern solution to decrease the gender discrimination in society. People are usually unaware of it therefore this research study is conducted in order to detect the ratio of awareness with regards to usage of neutral language or non sexist language.

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