Abstract
This paper discusses a recent British Security Industry Association survey which investigates current trends in domestic alarm take-up. It summarises and analyses findings relating to consumer, supplier and insurer attitudes, as well as to burglar behaviour in relation to alarms. Homeowners do not appear to place high value on owning an alarm, and this would seem to relate to a lack of objective awareness of actual risks. The paper proposes that promotional campaigns should, therefore, focus on raising risk awareness and facilitating informed decision-making. Additional approaches include strong and reassuring service branding, adding value by enhancing the technology, and more flexible payment methods. The paper also highlights homeowners' relative lack of interest in the false alarm issue, indicating that resolving the false alarm problem is not the key to improving take-up of domestic alarms.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
