Attitudes Toward Women in Media Discourse -- Discourse Construction with "Leftover Women" as an Example

Abstract

The media first proposed the term leftover women and then spread it on the Internet. Ex-isting studies on leftover women mainly focus on traditional media, such as newspapers and TV, and rarely involve we media. Through text analysis and comparative research method, this paper conducts a comparative study on the discourse attitudes of official me-dia and private media towards women and the media images they construct. According to the data citation and case analysis, the following results are concluded: the official medias construction of the image of leftover women is relatively rigid and simple, and the report-ing plate mainly focuses on the entertainment part. Due to the relative freedom of speech, private media create a more diversified image, and the mode is mainly personal Posting, re-lying on traffic to spread. To a certain extent, this paper fills in the research of leftover women in the field of we media and puts forward suggestions on how to create the me-dia image of leftover women more objectively.