Attitudes, satisfaction and usage: Factors contributing to each in the acceptance of information technology

Abstract

This research tests and develops the Technology Acceptance Model (TAM), introduced by Davis (1986), which attempts to explain end users' attitudes to computing technologies. It introduces several new variables, including compatibility, user characteristics, system rating and the enduser computing satisfaction (EUCS) construct, a surrogate measure for IT success and acceptance. A questionnaire with over seventy items was completed by a large number of users and LISREL, a technique for modelling a system of structural equations, was used to analyse the responses. The output shows the model as a whole fits the data very well and indicates significant relationships between variables in the model. These results confirm that TAM is a valuable tool for predicting attitudes, satisfaction, and usage from beliefs and external variables. They also show that relative advantage of the system contributed most to attitudes and satisfaction. Compatibility (of the system to the task performed) contributed most to usage and was the most important antecedent of the belief variables, including relative advantage.