Attitudes, perceptions and willingness to pay for biodegradable disposable products: an investigation in the South region of Jalisco, Mexico

Abstract

ABSTRACT This study examines attitudes and perceptions towards biodegradable disposable products, as well as the willingness to pay for them in the southern region of Jalisco. Surveys were conducted among residents to explore their consumption patterns and the reasons influencing their purchasing decisions. The results highlight that only one in three individuals in this region shows a preference for biodegradable disposables, with a stronger inclination among women and those with higher educational levels. Despite a general interest in environmental preservation and a willingness to adopt biodegradable products, these factors were found to have no significant impact on the final purchasing decision. These findings suggest that governmental initiatives to promote the adoption of biodegradable disposables have not yet achieved significant adherence among the local population. This study provides valuable insights into current challenges in adopting sustainable practices and emphasises the need for more effective strategies to drive changes in consumer behaviour in the region.