Abstract
This paper develops a framework to assess the attitudes of low-income individu als toward entrepreneurship on the basis of a survey of the residents of a public housing in a major south-western city in the United States. These attitudes are treated by the study as consequences of the conditions and context of life of the urban poor. Recognising the significance of entrepreneurship as a solution to urban poverty, it proposes a three-phase strategy to attract and motivate low- income individuals to take up entrepreneurial ventures.
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