Attitudes about gender bias in language: A reevaluation

Abstract

Past research findings identified the gender-biased nature of language and the need to incorporate linguistic changes to alleviate this problem. One suggested change was the adoption of a generic pronoun. Given that most research in this area was conducted 10–15 years ago, it is important to determine present opinion on language and language change. In the present study, male and female respondents from five samples completed a questionnaire regarding gender bias in language. National Organization of Women (NOW) members and psychology students indicated more interest in and had made more of an effort to change their language, and would be more likely to adopt a new gender-neutral pronoun than faculty, or medical or English students. Student groups were motivated more by authorities requiring nonbiased language and others' use of a new pronoun than faculty or NOW members, and the media was an important influence for all groups.