Abstract
The purpose of this paper is to examine the level of attitude towards online shopping activities among undergraduate and postgraduate students in Malaysian public university. By applying a quantitative survey approach, a total of 800 questionnaires were distributed to the students by handing them out, subsequently 662 questionnaires were usable for analysis. Systematic sampling technique was applied in this research and the measurement instruments are adapted from several resources that high in internal consistency. The final response rate was 83% and data was then analyzed using Statistical Package for Social Sciences (SPSS) version 21.0. By referring to the mean score, this research recommended the overall score for attitude was of moderate level. Future study was suggested to include also other variables and different sample frame could be inserted for further investigation. Finally, the current study could provide an informative idea to the country, business as well as the consumers for the potential to perform online shopping. DOI: 10.5901/mjss.2015.v6n2s1p456
Highlights
In this globalization era, e-commerce has potential growth in recent year and many successful retailers are seeking for global penetration and expansion especially through e-commerce
Based on the sources of Universiti Malaysia Perlis (UniMAP) Registrar Department and UniMAP Centre of Graduate Studies, the total number of students consisted of about 6000 and the appropriate sample size required for the total population of 6000 people was at least 361 for the margin error of 5 percent (Cavana, Delahaye & Sekaran, 2001)
The results obtained demonstrated that the students have shown moderate level of attitude toward online shopping activities in the public university
Summary
E-commerce has potential growth in recent year and many successful retailers are seeking for global penetration and expansion especially through e-commerce. Malaysia ranked top 30th of the 2013 Global Retail E-Commerce Index among other countries with the online market attractiveness score of 36.8 point of the overall online market size, consumer behavior, growth potential and infrastructure (Hana, Mike & Parvaneh 2013). This satisfactory index could be due to the government efforts to promote e-commerce among Malaysia citizens
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