Abstract
Nature reserves introduce biodiversity to visitors for their enjoyment by pursuing the goal of raising awareness for conservation. It is often hoped that satisfied visitors are likely to adopt the conservation message. This study is about tourists visiting Cangshan Mountains Nature Reserve (CMNR), China and their satisfaction. From a sample of 50 such visitors, 74% expressed satisfied, but an improvement of the tourist provisions would generate the willingness to pay a 3–10 times higher entrance fee. For example, 94% of tourists would appreciate an education center featuring ecological protection and local ethnic culture. We concluded that establishment of an education center on-site in addition to distribution of flyers and signposts would improve satisfaction with the visit, and thus better promote a conservation message.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
