Abstract

The present investigation was conducted in Indore block of Indore district, Madhya Pradesh. One hundred twenty respondents were selected randomly from 12 villages which were selected purposively. The primary data were gathered by the researcher itself through pre-structured interview schedule. Appropriate statistical tools were used to interpret the collected data to draw logical conclusion. The finding inferred that majority of farmers were having medium level of attitude towards improved soybean production technology. Age, Education, land holding, Mass media exposure, Extension contacts, Economic motivation were observed positive and significant correlation with their attitude level.

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