Attitude of European car drivers towards electric vehicles: a survey

Abstract

CO2 emissions from road transport have risen significantly in the past and projections show that they will continue to rise in the future if no adequate policy measures are implemented. Several European initiatives aim at reducing CO2 emissions from passenger vehicles. A potential option to reduce passenger vehicle CO2 emissions is the deployment of electric vehicles (EV). Consumer perception and willingness to purchase these new vehicle technologies lies at the heart of its successful large scale diffusion. This report aims at describing and analyzing how car drivers in the six countries France, Germany, Italy, Poland, Spain, and United Kingdom consider electric cars, how familiar they are with the electric car concept and its main features. It investigates, which features of EVs people consider essential in terms of propensity to consider electric cars a realistic alternative in case they wanted to purchase a new car. 600 drivers on average per each of the six Member States responded to the questionnaire. As a result we derive an ‘‘ideal’’ composition of an electric car in terms of car purchase price, range, re-charge time and maximum speed. The perspective of the European car drivers, as derived from this study, highlights the importance of further R&D investments to improve some of the performance characteristics of electric vehicles. It provides some guidance which performance aspects matter most for car drivers, notably costs and range. The study finds that the familiarity of car drivers with the electric vehicle aspects is lower when direct exposure or driving experience would be needed to properly assess these aspects. This stresses the need of demonstration activities in order to increase public awareness of electro-mobility and also to receive first hand feedback from car drivers on their experience operating an electric vehicle. A majority of the respondents considers that public incentives are needed to foster a wider market deployment of electric vehicles. Furthermore the study shows that an adequate re-charge network is perceived as crucial by car drivers. It can be concluded that European car drivers see the opportunities that electric vehicles could offer but that a number of pre-requisites need to be fulfilled in order to ensure that the car drivers can consider electric vehicles as a credible vehicle choice.