Abstract
To investigate consumers? attitudes towards a balanced diet and eggs as foodstuff, 509 consumers have been surveyed. Through this survey, the consumers answered questions about the importance of a balanced diet, importance of having eggs in diet, the most common way of egg consumption, benefits and drawbacks of eating eggs. The responses were analysed by gender, age, occupation, education and place of living of the respondents (city of Belgrade, other cities and other populated places). Based on these results, it can be concluded that most of the respondents (79% males and 87% females) think a balanced diet is important, whereas 41% males and 52% females think it is very important. Moreover, most of the respondents find it important to have eggs in diet, and males and females do not differ in their responses (69%). The most common way of cooking and consuming eggs is frying, according to 68% male and 50% female respondents from all the places (60% from Belgrade, 55% from other cities and 62% from other populated places). As a benefit of eating eggs, the most frequent response is ?nutritive value? (43% respondents), whereas, the most frequent drawback is ?a risk of cholesterol? (19% respondents). Hence, one should pay particular attention to education on the importance of diet, at the level of the whole community.
Highlights
Throughout all life stages, diet is very important for keeping good health
The goal of this paper is to identify attitudes of consumers in the Republic of Serbia towards the importance of a balanced diet and eggs as foodstuff, the most common way of cooking and consuming eggs and benefits/drawbacks of eating eggs
It shows the responses on the survey question: “How important is a balanced diet to you?”
Summary
Throughout all life stages, diet is very important for keeping good health. It is considered to be a significant factor in preventing chronic non-communicable diseases (NCDs), which were responsible for about 60% of the 56.5 million of deaths reported around the world in 2001 and accounted for about 46% of the disease burden (Šipetić-Grujičić, 2012). According to Zarić and Mijajlović (2009), eating habits significantly affect the choice of food, while Pavlovski et al (2003) point out that consumers are growingly worrying about the way food is produced, as well as food safety and harmlessness. When studied the attitude of table egg consumers, surveys have investigated their preferences, as well as factors that affect consumers’ decisions regarding table eggs (Kralik et al, 2014; Mizrak et al, 2012; Pavlovski et al, 2007; Huang, 2013). Based on those studies, it can be concluded that consumers are growingly demanding, having some specific requests in terms of producing eggs with special characteristics (functional food), animal welfare, food safety, etc. Zlatanović (2015) implies that in 2013 egg consumption in the Republic of Serbia was 222 eggs per Attittudes of consumers in serbia towards
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