Abstract
Attaining aquaculture contract farming business performance continued relevance remain demanding in the eleventh Malaysia Plan. Anchored on the supply chain management philosophy, this paper highlights on the technological innovation and the three interrelated elements of supply chain integration, namely: external integration with suppliers, external integration with customers and supply chain risks; and the composite relation amongst these variables that could perhaps produce the possible outcome of promising business performance. Hence, in order to attain for the betterment of the aquaculture contract farming business performance, this paper provides a foresight to the prospective aquaculture contract farmers to conceptualise, visualise and materialise the outcome of supply chain integration and technological innovation engagement.
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