Attack of the Butterfly Spirits: The Impact of Movement Framing by Community Garden Preservation Activists

Abstract

This study of the community garden preservation movement on the Lower East Side of New York examines the role of movement framing by activists in their struggle to save hundreds of gardens from destruction. In repeated confrontations with the Giuliani administration, gardeners successfully de-routinized the process of urban redevelopment by portraying the loss of a garden as an unimaginable violation against themselves, and the city. This process of re-framing urban development helped activists to compensate for their disempowered political status, and was instrumental in forcing the Giuliani administration to negotiate to save the gardens. Focusing on framing by movement activists demonstrates the purposive and strategic character of neighborhood identity. Emphasizing the strategy of neighborhood identities is a useful corrective to the many studies of community movements that emphasize their emergence from a relational, presumably non-strategic, local reality.