Abstract
This paper examines the discursive tactics employed in The Handmaid's Tale to (re)produce social reality. Using critical discourse analysis, the study reveals the ideological polarization between a favorable self-presentation and a negative portrayal of the other. Through the analysis of excerpts and the application of Van Dijk's framework, the pervasive use of discursive techniques is uncovered, emphasizing the ideological division between a positive self-portrayal and a negative depiction of the other. Pronouns and adjectives play a crucial role in conveying optimistic self-representations and pessimistic other representations, highlighting the characters' struggle against the inherent sexism and patriarchy within legal systems. The findings demonstrate the significance of polarization, lexicalization, positive and negative representation tactics, and the proximity of contrasting stages, illustrating the tension between the individual and society. Considering these results, the paper recommends fostering awareness and critical analysis of discursive tactics, promoting diverse narratives to cultivate empathy and understanding, encouraging dialogue and critical engagement, and actively addressing and challenging gender inequality. These recommendations aim to deepen our understanding of how discursive tactics shape social reality and promote a more equitable and inclusive society. By recognizing and interrogating these discursive strategies, individuals can navigate and challenge the manipulation of language and narrative. The study's insights contribute to a broader understanding of the underlying gender inequality and societal tensions portrayed in The Handmaid's Tale, shedding light on the power dynamics and systemic oppression present in society.
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