Atribut Produk Wisata dalam Membangun Loyalitas Pengunjung dengan Kepuasan Pengunjung Sebagai Variabel Mediasi (Studi Pada Wisata Pantai Tlangoh Kabupaten Bangkalan)

Abstract

This study aims to determine the influence of tourism product attributes on visitor loyalty with visitor satisfaction as a mediating variable. The method used in this research is purposive sampling, namely a sample determination technique by considering certain criteria with a sample size of 97 respondents. By using the path analysis method (path analysis). The results of this study indicate that 1) Tourism product attributes have a positive and significant effect on visitor loyalty at Tlangoh Beach Tourism. 2) Tourism product attributes have a positive and significant effect on visitor satisfaction to Tlangoh Beach Tourism. 3) Visitor satisfaction has a positive and significant effect on visitor loyalty to Tlangoh Beach Tourism. 4) Tourism product attributes have a positive and significant effect on visitor loyalty through visitor satisfaction at Tlangoh Beach Tourism.