ATRAINING PROPOSED PROGRAM FOR DEVELOPING DIMENSIONS OF ENVIRONMENTAL RESPONSIBILITY IN PUBLIC RELATIONS SECTOR OF FAYOUM GOVERNORATE

Abstract

This current research drives at developing some dimensions of environmental responsibility in employees in the public relations sector in Fayoum governorate through holding a training program. Despite the multiply of laws and regulations addressing development and maintenance of the environment and to restrict negative environmental behaviors, environmental education is still the optimal proper solution for developing environmental responsibility; through which correct healthy behaviors can be produced that go in accordance with environment’s safety and preserve the environment. Environmental education is the key approach and motivator for forming attitudes and behavior of individuals towards the environment. Therefore, the developed states are much concerned with environmental education for its critical role in development. Public relation is a sector that has witnessed a great concern by states on all levels for the economic, social, and technological progress they witness that require existence of managements equipped with modern technology and human and materialistic means to deal with new changes and developments . Specialization and experience are critical elements for diffusing environmental awareness and environmental responsibility in addition to better performance and better communication. Since environment is critically important for human beings, there has been a necessity for conserving it and its natural resources through developing environmental responsibility among individuals. This concern in the environment could be translated through holding training programs and activities for focusing on value of the environment and solving its problems. Results of post-application indicate that there are significant statistical differences between average scores of the experimental group pre/post application of scale of environmental responsibility and its triple dimensions and the full score, in favor of the post application. The study recommends the necessity for focusing on using the training proposed program for developing environmental responsibility of employees in public relations sector and to concern with national and international environmental issues in order to achieve sustainable development in various media means.