Abstract
In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for Atos. The global information services giant become a “zero” email company with the objective of eradicating internal e-mail use and replacing it with blueKiwi – enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large organisation where 76,000 employees switched to a new mode of collaboration. The approach of how to become a “zero” email company is detailed, highlighting the importance of the first-order and second-order change. The case helps to understand what it takes to shift organisational culture and employee mindset, as well as what challenges and barriers need to be overcome to make such an important step on a large organisational scale.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
