Abstract
This article explores the contemporary dimensions of consumer practices in urban life, specifically in their interrelations with gentrification processes and the development of smart cities. Based on the exploratory concept of Hyperflow positive Ambients, the article looks to comprehend the resonances of the transformation of cities in extended spaces of Consumer Society and the metamorphosis of being into valuebeing. It argues that excessive consumption and the hyperneurotic flow of accelerated capital income is a fatal form of denying the finitude of being and the possibility of death, which connects contemporary corporate urbanism to the consummation of the city and urban life.
Highlights
This article explores the contemporary dimensions of consumer practices in urban life, in their interrelations with gentrification processes and the development of smart cities
Based on the exploratory concept of Hyperflow positive Ambients, the article looks to comprehend the resonances of the transformation of cities in extended spaces of Consumer Society and the metamorphosis of being into valuebeing
It argues that excessive consumption and the hyperneurotic flow of accelerated capital income is a fatal form of denying the finitude of being and the possibility of death, which connects contemporary corporate urbanism to the consummation of the city and urban life
Summary
The spread of consumerism and the transformation of being into value-being, combined with the increasing transformation of things into commodities, has turned contemporary society into the most striking expression of Consumer Society, characterized above all by excess, the banalization of life, disposability, human expulsion and the violent obscenity of exchange. Ever since Nietzsche, Marx, Simmel, Weber and Heidegger, this reified dimension of exchange relations has occupied a prominent place in sociological theory. Simmel (2011), a key author for contemporary urban studies, had already discussed this topic in The Philosophy of Money (2011) and in his critique of modern culture as one of the. Leite main aspects of modernity, the subject of hard-hitting nihilistic critiques by Nietzsche and Heidegger concerning modern rationality. Consumer Society is, the most incisive expression of contemporary society, and one of its main characteristics is excess. An excess that sometimes collides with the brutal scarcity of natural resources and over-produced goods with the unequal political economy of excess
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