Abstract
Naomi Klein opens The Shock Doctrine by comparing the psychological hypothesis that an array of shocks “could unmake and erase faulty minds” with Milton Friedman’s economic hypothesis that a course of painful policy shocks could return society to “pure capitalism.” Klein’s book raises the following question: why did shock become the dominant metaphor for economic and psychological modernization? This article suggests that Ayn Rand’s Atlas Shrugged provides one answer, revealing how shock’s emergence as a form of neoliberal subject-making is rooted in the white flight anxieties about racializing and decaying urban cores that emerged in the postwar period.
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