Abstract
On 30 March 2010 the first high-energy collisions brought the LHC experiments into the era of research and discovery. Millions of viewers worldwide tuned in to the webcasts and followed the news via Web 2.0 tools, such as blogs, Twitter, and Facebook, with 205,000 unique visitors to CERN's Web site. Media coverage at the experiments and in institutes all over the world yielded more than 2,200 news items including 800 TV broadcasts. We describe the new multimedia communications challenges, due to the massive public interest in the LHC programme, and the corresponding responses of the ATLAS and CMS experiments, in the areas of Web 2.0 tools, multimedia, webcasting, videoconferencing, and collaborative tools. We discuss the strategic convergence of the two experiments' communications services, information systems and public database of outreach material.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
