Abstract
ABSTRACT This paper aims to analyze the activity of two Brazilian tourism agencies in social media and the online behavior of their consumers. The research used Natural language processing resources supported by sentiment and content analysis techniques. The main results show a prevalence of positive comments on the companies' pages, and companies are more responsive to users on pages with a higher number of positive comments. There is also a tendency towards more significant company interaction with user comments that express positive emotions.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
