Abstract
The project of a Single Market without borders has been key to European integration from its outset. While digitisation appears to remove borders with greater ease than any preceding technological development, the free circulation of content has not yet become reality. This article situates the European Commission’s Digital Single Market Strategy of 2015 in its historical context and, against a portrayal of the impact of digitisation on the publishing trade, explains how the Strategy interfaces with sectoral challenges. Its transversal nature is argued to create new opportunities for readers and publishers in both physical and digital content delivery and access.
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