Abstract
A rapidly growing body of scholarly research discusses the impact of the COVID-19 pandemic on business and management research. This Reflection on Europe takes stock of the situation and reflects critically on the deeper changes to the business ecosystem which the pandemic may engender. Based on surface level observations in three different contexts of business research, the analysis uncovers changes to underlying market circumstances which point towards radical shifts in the boundary conditions between business and society. The article concludes with suggestions for a post-COVID research agenda.
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