Asynchronous network-based model and algorithm for sentiment analysis of online public opinions

Abstract

PurposeA novel asynchronous network-based model is proposed in this paper for the sentiment analysis of online public opinions. This new model provides a new approach to analyze the evolution characteristics of online public opinion sentiments in complex environment.Design/methodology/approachFirstly, a new sentiment analysis model is proposed based on the asynchronous network theory. Then the graphical evaluation and review technique is employed and extended to design the model-based sentiment analysis algorithms. Finally, simulations and real-world case studies are given to show the effectiveness of the proposed model.FindingsThe dynamics of online public opinion sentiments are determined by both personal preferences to certain topics and the complex interactive influences of environmental factors. The application of appropriate quantitative models can improve the prediction of public opinion sentiment.Practical implicationsThe proposed model-based algorithms provide simple but effective ways to explore the complex dynamics of online public opinions. Case studies highlight the role of government agencies in shaping sentiments of public opinions on social topics.Originality/valueThis paper proposes a new asynchronous network model for the dynamic sentiment analysis of online public opinions. It extends the previous static models and provides a new way to extract opinion evolution patterns in complex environment. Applications of the proposed model provide some new insights into the online public opinion management.